The Future of the Extended Reality In Business

It is said that Extended Reality is the future. Some people believe that in the near future we will be able to talk about real and virtual worlds without mentioning distinct categories of the extended reality. But what is the extended reality? Extended reality is the umbrella term used to describe virtual reality, augmentative reality, mixed reality and all the realities that may appear in the future. Due to the growing technology, extended reality and its aspects such as VR or AR are developing at a great speed and we may expect in the near future amazing and well-developed human-computer interactions that go beyond the video game industry. In the following paragraphs, we will try to present the current use of Extended Reality that represents the future potential of XR across industries.   

XR IN ENTERTAINMENT

For now, entertainment seems to have the greatest use of XR. This virtual experience takes online streaming to the next level. XR offers many amazing opportunities for the consumers to experience live music, sporting events, and others with their VR headset. For example, look at the FIFA Virtual Reality app. This app allows fans to access all the World Cup matches in high-definition and on-demand. Fans can watch the game as if they were there. And this is just the beginning, as the technology improves, it will bring more convenience to the consumers.

XR IN MARKETING

Extended Reality has been very beneficial in the field of marketing. With the help of XR, companies can interact with their customers in many efficient ways. The gap between the brands and their consumers has been erased. Depending on what they offer, companies can promote their products in a variety of ways. For example, they can use XR to create a new landscape or take you on a journey. In the future, we expect greater use of XR in marketing that will be beneficial for both the clients and the companies.

XR IN TRAINING AND EDUCATION

Extended Reality gives a great number of opportunities to people who work in the field of training and education. With the help of XR, they can set some virtual reality situations and make the training conditions safer. For example, pilots and soldiers can practice without leaving the classroom. And medical students can practice all day long on virtual patients. In the future, we could expect virtual schools, gyms, visits into the past, and many more interesting and educational things.

XR IN REAL ESTATE

Real Estate will have many benefits from the Extended Reality as well. Agents could use XR to make virtual tours of the houses and apartments that they rent or sell. This way, future tenants could tour the properties they like without visiting them in person. Furthermore, if the place is still not finished, agents could use virtual tours to show how the place will look like. This means that it will be much easier for them to sell or rent a place.

Extended reality blurs the line between what is real and what is not real. We are left to wait and witness the changes that will happen.